There might be a balance to strike here. And possibly a word count limit to test. One way I did my most recent post (face palms because I could have done it sooner) was to read it out loud into my digital recorder and let an hour go by, come back to it and listen to it. If it confused me then it became clear something in that log line came from my imagination (to explain as a log line) versus explaining like a news headline.
Hearing it out loud on a recording exposed the issues. Some were glaring. Other parts of the log line were clear but the sequence of the log line was "off".
So, I had to write it like a before, during, and after news alert.
A news channel is sometimes a great way to learn concise story-telling. And every once in a while, someone captures a story perfectly with just the right amount of description. Plus, it's understandable and it would be possible to say to say what they said as an elevator pitch.
Difficult to so, but so worth it.
*rushes to his library to re-read "Selling Your Story In 60 seconds" again...