Fueled by a childhood experience with a haunted house, a passionate paranormal believer and her lifelong best friend use their extensive knowledge of scary movies to help clients solve their own paranormal problems.

You shouldn't use backstory as your inciting incident. It is not immediate enough.

Think about Supernatural, the two brothers have a backstory that's important to the overall story, but it is the immediate supernatural murder of the girlfriend that sets the story in motion.
Also, they have a specific goal; find their father.

So what is the immediate incident that sets the story in motion?
What's the lead characters specific goal; as set into motion by the inciting incident?