Well, I think it is compelling for the reasons I’ve already stated. ? But it’s?of no use to beat the drums on the same talking points.

However, there is one challenge I see with the subject matter and that is to whom to market the movie. ?What is the demographic, the target audience for the story? ?Not kids, not teens nor young adults either — and they constitute the bulk of movie viewers, the primary source of revenue for the business.

In the US market, the people who would most identify with this movie are, I’m guessing, the over 50 crowd. ?And there are tens of millions of them. They are retiring at the rate of 10,000 a day. ?A demographic trend that will play out for another dozen years. ? ?Despite their numbers, movie makers seem to have largely written them off because they don’t watch movies as much as they did in their youth and prime. ?They are a hard sell.

But not an impossible one. ?Case in point: “Amour”, the French 2012 film about an 80-year old couple struggling with the inevitable ravages of time. ?The film was a critical success and did okay at the box-office. ?Because it dealt with an issue and characters retirees can immediately and intensely identify with.

Done right and promoted right, I think there is a market for this movie.

fwiw